Keep a detailed library of business drivers each day with notes for successes and failures. She suggests, “Compare the similar day and look to creatively improve the promotion, special event, or direct offer to increase revenue. That is, she looks to beat last year’s revenue each and every day. I recently had the opportunity to ask a few of them for their go-to casino marketing strategies.Ī 25-year veteran marketing strategist and Casino Marketing Boot Camp coach, Mary Loftness has spent a career driving the measurability of marketing and the need to track everything.
The field of casino marketing abounds with smart, resourceful mavens.
